X Eyes Stablecoin Payments for Content Creators

X is looking to update how it pays creators by introducing stablecoins into its rewards system. The platform is currently discussing the use of assets like USDC to compensate influential users for the content they post. These talks align with a broader shift in the company strategy as it moves away from its legacy revenue sharing model.

The timing for this move comes as X sunsets its old Revenue Sharing program in favor of the new Original Content Rewards system. Starting in September, eligible creators will be paid based on qualified impressions from Premium users. While the platform has already rolled out its X Money feature for dollar transactions, integrating stablecoins would mark a significant expansion into digital asset payments.

This shift fits into the long term vision of turning X into a comprehensive financial hub. If implemented, stablecoins could provide a faster and cheaper way to move money across borders compared to traditional banking. With the first payments under the new rewards system scheduled for late September, observers are watching closely to see if digital currencies will be part of the payout process.