Ripple Signs Florida Athletics Deal: XRP Hits 'The Swamp'

Ripple is bringing cryptocurrency to the college sports world in a big way. The blockchain company has locked in a multi year partnership with Florida Athletics, marking its second major move into mainstream sports sponsorship.

Under the new deal, the XRP logo will be displayed at Florida's famous football stadium, Ben Hill Griffin Stadium, widely known as "The Swamp." This partnership will put the digital asset in front of tens of thousands of fans in the stands, as well as millions of viewers watching the games on television.

This partnership shows that crypto firms are still highly focused on sports marketing to build mainstream brand awareness. By placing XRP in one of the most iconic college football stadiums in the United States, Ripple is making a strategic play to capture the attention of sports fans and the next generation of crypto users.