Ripple Expands College Sports Push With Florida Athletics Deal
Ripple brings the XRP brand to college sports through a new partnership with the University of Florida.
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LIVERipple is making a bigger splash in the college sports scene. The company just signed a new partnership deal with Florida Athletics to put the XRP logo right on the field at Ben Hill Griffin Stadium.
Fans will also spot the branding across various digital properties and live events hosted by the university. This move aims to put crypto names in front of mainstream sports audiences during packed weekend games.
Sports sponsorships have quickly become a favorite route for digital asset brands to build mainstream recognition. Traders and fans alike will be watching to see if other universities follow Florida and welcome crypto partnerships this season.
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