ChangeNOW Hires Former TON Executive to Lead Partnerships

ChangeNOW has appointed former TON executive Martin Masser as its new Director of Strategic Partnerships. Masser brings a strong background spanning traditional banking, Web2, and Web3 growth roles, including previous experience at the TON Foundation. In his new position, he will focus on building relationships with blockchain networks, wallets, fintech firms, and payment providers.

The hire arrives as ChangeNOW shifts focus toward a crypto super app model. Instead of forcing users to jump between different platforms and networks for trading, storing, and swapping assets, the company aims to combine all necessary crypto tools into one single ecosystem. Leadership at ChangeNOW noted that Masser brings the right mix of commercial experience and market understanding to guide this expansion.

Masser stated that his goal is to form partnerships that add real utility to the platform rather than just making announcements. For everyday users and businesses alike, the strategy is designed to remove the friction of moving digital assets across multiple applications. Traders and industry watchers should keep an eye on how these new network integrations roll out as the platform scales its all in one product over the coming months.