Strategy Bitcoin Jordans Sell Out Fast at $250 a Pair

Strategy just sold out its limited run of $250 Bitcoin themed Air Jordans in less than a week. The custom sneakers launched on September 4 and all sizes were gone by September 8. The company did not reveal how many pairs were made, so the exact sales volume remains private.

This sneaker drop marks a fresh push to turn the corporate Bitcoin treasury model into a lifestyle brand. Strategy currently holds over 845,000 coins, which accounts for roughly four percent of the total supply. Since dropping its older name, the firm has built its entire public image around the leading digital asset, offering hoodies, board games, and now footwear.

Interestingly, the online store checkout accepts standard credit cards and digital wallets like Apple Pay, but does not prominently display Bitcoin as a payment option. Shoppers hoping to grab a pair will have to wait, as the company has not yet announced any plans for a restock or future inventory drops.