MarketJul 18, 2026· 2 views

Storms Hit Spain’s World Cup Prep but Kraken’s FIFA Deal Stays Dry

Bad weather in New Jersey put a stop to Spain’s final practice session, yet the spotlight remains on crypto's massive partnership with FIFA.

Storms Hit Spain’s World Cup Prep but Kraken’s FIFA Deal Stays Dry
coinbeat.news

Heavy storms in New Jersey forced the Spanish national team to cancel their final training session before the World Cup 2026 final. The weather made it impossible for the players to practice on the pitch, creating a difficult situation for the squad. Even though the team is stuck inside, the focus remains on the massive tournament.

While the athletes wait for the clouds to clear, the crypto industry is celebrating a major milestone. Kraken is currently the first official crypto sponsor for FIFA, putting digital assets in front of a massive global audience. This sponsorship represents a huge shift in how people view digital finance on a global stage.

This deal shows that crypto is becoming a standard part of major international events. Even when the weather disrupts the actual football match, the visibility for digital assets stays strong. Many people are watching to see if this kind of exposure leads to more users joining the market.

As the tournament comes to a close, the success of these big sponsorships will be a key point for the industry. Mainstream moments like the World Cup help build confidence among regular people. The storm may have delayed the game, but the growth of crypto in sports is moving forward without a hitch.

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