DeFi Platform Shifts Focus as Revenue Drops to $20 Million

A prominent DeFi platform is undergoing a major strategy shift after seeing its annual revenue slide from $80 million to $20 million during the recent market downturn. Instead of trying to attract retail users, the company is now positioning itself as a hidden engine for tech giants, supplying the infrastructure that powers larger financial services.

The core of this new growth strategy is OTC lending. Currently, this segment holds $260 million in outstanding loans and stands out as the firm's fastest growing revenue stream. The team has set an ambitious target to reach $1 billion in outstanding loans by the end of this year.

This move signals a broader trend where crypto projects move toward business to business services to ensure long term survival. By focusing on institutional demand rather than public apps, the project hopes to stabilize its income and move past the volatility that hit its consumer revenue hard.