Coinbase CEO: Self Custody is the Path to 1 Billion Users

Coinbase CEO Brian Armstrong is sharing a bold vision for the future of digital assets. He says that reaching one billion users will require a massive shift toward self custody. This means people must hold their own private keys instead of letting exchanges manage their funds for them.

Armstrong argues that direct control is the real purpose of crypto technology. While central exchanges help people get started, they are only a bridge to a more decentralized system. He believes that true growth comes when users have total ownership of their money without any middleman.

This shift is a major hurdle for the industry to clear. Many people still find managing private keys confusing or risky, so the technology must become much simpler. Traders should look for new wallet designs and security features that make self custody feel natural for the average person.