Apple Eyes $2,000 Price Point for Upcoming Foldable iPhone Ultra

Financial analysts at Citi are predicting a significant shift in Apple's pricing strategy for the upcoming iPhone 18 lineup. Reports suggest the company plans to introduce its first foldable device, the iPhone Ultra, with a starting price tag exceeding $2,000. This move represents a major jump in the premium hardware market.

The expected launch date is currently set for September 9. Beyond the foldable model, Citi projects that existing Pro models will see price increases of roughly $200 compared to previous versions. These devices will likely feature the advanced A20 2nm chip, custom modems designed by Apple, and significantly improved camera systems.

Investors are watching these hardware developments closely as they could impact the broader tech sector and consumer spending patterns. Citi forecasts approximately 61.8 million shipments for the new lineup during the second half of the year. Whether consumers will accept such high price points remains the central question for the market.