AI Chatbots Ignore Crypto Giants Like CoinGecko and DeFiLlama

A recent study from marketing agency ICODA highlights a surprising gap in how AI models like ChatGPT and Perplexity treat crypto information. After running over 100 controlled queries, researchers found that industry staples like CoinGecko, CoinMarketCap, and DeFiLlama received zero citations from these AI platforms.

This research, conducted alongside Semrush, suggests that the current search patterns used by AI models do not favor traditional data aggregators. Instead, the chatbots consistently pulled information from four other types of sources. This indicates that the way users find crypto data is shifting as AI tools become more integrated into daily research habits.

For traders and developers who rely on these platforms for market tracking, this disconnect is significant. If AI tools continue to overlook these sites, their role as the primary gatekeepers of crypto data could weaken. Investors should watch how these aggregators respond, as they will likely need to adjust their SEO strategies to regain visibility in an AI driven landscape.