Ricardo Salinas Backs New $40 Million Bitcoin Business Fund

A new company called Orange Juice just secured $40 million in funding to start acquiring small businesses. The project is led by high profile investors Jeff Booth, Lyn Alden, and Ricardo Salinas. Based in Westport, Connecticut, the team plans to operate these companies while converting a portion of the generated profits into Bitcoin.

This strategy marks a shift in how private capital looks at digital assets. Instead of just holding Bitcoin directly, the fund intends to create a steady stream of revenue from real world operations. By anchoring corporate profits to Bitcoin, the group is betting on a model that combines traditional cash flow with long term asset accumulation.

The industry is watching to see how quickly the firm can acquire its first round of businesses. Investors are particularly focused on whether this model provides a stable way to build a Bitcoin treasury. If the strategy proves successful, it could encourage other investment groups to follow a similar path of merging business operations with crypto reserves.