ORANGE JUICE Raises $40M for Bitcoin Treasury Strategy

A new investment firm named ORANGE JUICE has officially entered the market with a fresh $40 million in funding. The company plans to use this capital to acquire established businesses while integrating a permanent capital ownership model. Notable figures like Jeff Booth and Lyn Alden have thrown their support behind the venture.

The core of the strategy involves using bitcoin as a primary treasury asset for these acquired businesses. By holding bitcoin on their balance sheets, the firm aims to store value effectively over the long term. This approach signals a growing trend of institutional players viewing digital assets as a foundational piece of corporate finance.

Investors will be watching to see which industries the firm targets for its first wave of acquisitions. Success here could prove that a bitcoin based treasury model is a viable way to manage corporate capital in the current economic climate.