E*Trade Launches Crypto Trading With 50 Basis Point Fees

Morgan Stanley has officially completed the rollout of spot crypto trading for its E*Trade clients. Starting July 16, eligible users in the United States gained the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly within their existing accounts. This move signals a significant push by the financial giant to integrate digital assets into traditional brokerage services.

To capture market share, the platform is charging a fee of 50 basis points per trade. This pricing strategy positions the firm as a lower cost alternative compared to some other industry rivals. By allowing investors to manage these assets inside a familiar interface, the company aims to simplify the process for mainstream participants who may have avoided crypto exchanges in the past.

This development shows how quickly major Wall Street firms are moving to offer crypto access to their customers. With Bitcoin, Ethereum, and Solana now available, traders have an easy way to gain exposure to the largest non stablecoin assets without leaving their brokerage platform. Market watchers will now look to see if this aggressive fee structure forces other traditional brokers to lower their own trading costs.